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1. About Us
First is the “About Us” page. Here you need to tell all about yourself: who are you, your business, your team, your commitments, your aims, etc. This page is like a boost to the customer’s confidence, as it gives the customer a reassurance.
2. Contact Us
Next is the “Contact Us” page. For customers, you need to make it convenient for them to contact you. For that, you need to mention your email address, physical address and phone numbers. If you have any specific timing for answering phone calls, you should mention that as well, that will definitely save your customer their efforts in getting to you. And obviously, like I said before: make it convenient for them.
3. Why Buy from Us?
Third is the “Why Buy from Us” page. This is a very useful page. Here you have to attract the customers and retain them. You need to persuade the customer why to buy from you by giving compelling reasons. You have to be confident enough in telling what you offer that others don’t, for example: free shipping, guarantees, easy return and exchange, etc. Also, here you can compare your e-commerce website with others; you can match price and quality. And this will certainly be effective. If there is no such page in your e-commerce website, there is less attraction for consumer or there is a very less likelihood of converting browsers or window shoppers into buyers.
4. Legal Information
“Legal Information” is without doubt a very important page that your e-commerce website needs to have. Here you need to mention your “privacy policy” and “terms and conditions” which protect you and the consumer as well.
5. Testimonials
And the fifth important page is “Testimonials”. Absence of this page can make you lose some of your sales, because some shoppers need proof. And this page is a proof of your good and reliable service. This page makes the shopper trust you by looking at your past record.
These five pages are important in building up your trust. It is advised to design your website in a way that it includes all these five pages, because they do really make a difference. You don’t always see what seems important to you, but what your audience might be looking for to trust you.
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